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Pernod Ricard Strengthens Stake in Sovereign Brands

Pernod Ricard increased its minority stake in Sovereign Brands’ portfolio of super premium wine and spirits brands. The company said in a statement that the additional investment will strengthen the “already successful and ambitious long-term partnership” that formed in September 2021. Sovereign Brands is a family company founded by brothers Brett and Brian Berish, whose portfolio of brands includes the Luc Belaire line of French sparkling wines; McQueen and the Violet Fog gin from Jundiaí, Brazil; Bumbu, a line of rum products; and its newest release Villon, a French liqueur. Over the last 12 months, Pernod Ricard and Sovereign Brands accelerated the growth of Sovereign’s portfolio, with both companies initiating several joint incubation projects.

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