Bourbon & Cigars Masters Series Co-Hosted by Tom Fischer and Sean Williams Now Airing on the Wine, Watches & Whiskey Channel
A first-of-its-kind educational TV series pairing bourbon, whiskey, and premium cigars has found a new streaming home.
The Cigar & Bourbon Masters Series, co-hosted by bourbon expert Tom Fischer of BourbonBlog.com and Cohiba cigar blender and ambassador Sean Williams, is now airing on Wine, Watches & Whiskey channel — giving enthusiasts a new way to watch the bourbon-and-cigar conversation as a full television-style series.
The original episodes can still be found on CigarWorld.com, where viewers can explore the individual whiskey-focused Masters Series segments.
But now, for those who want to experience the series together in one place, Wine, Watches & Whiskey is bringing the program to its streaming schedule.
How to Watch the Series on Wine, Watches & Whiskey
The Bourbon & Cigars Masters Series is now airing on Wine, Watches & Whiskey and is scheduled to run multiple times this week, with ongoing rotations expected.
Check the latest airtimes on the Wine, Watches & Whiskey schedule, then watch through:
Wine, Watches & Whiskey is a free streaming lifestyle channel for wine, whiskey, watches, creators, collectors, connoisseurs, and the culturally curious.
A First-of-Its-Kind Bourbon and Cigar Series
Te Bourbon & Cigars Masters Series is the first educational series of its kind to bring bourbon, whiskey, and premium cigars together at this level.
The series first launched on CigarWorld.com, the cigar education and lifestyle platform from General Cigar Company. On CigarWorld, the whiskey-focused Masters Series is presented as “The Wonderful World of Whiskey,” with Cohiba Brand Ambassador Sean Williams sitting down with bourbon expert Tom Fischer of BourbonBlog.com to discuss “the most classic pairing of all: cigars and whiskey.”
The timing could not be better. According to the Distilled Spirits Council of the United States, U.S. spirits exports reached $2.4 billion in 2024, up 10% from the year before, with American whiskey making up 54% of those exports. Premium cigar imports into the U.S. have also remained strong, with imports from Nicaragua, the Dominican Republic, and Honduras reaching 456 million cigars in 2021, according to import data cited in national lifestyle coverage.
That momentum is showing up beyond the numbers — in whiskey dinners, culinary pairings, cigar pairing events, private tastings, festival experiences, and travel built around bourbon, spirits, and cigars.
“Bourbon and cigars have met before, but they have rarely been introduced like this,” Bourbon expert Tom Fischer explains.
“Sean and I had already been hosting bourbon and cigar tastings together, and we knew there was a real audience for this. So we brought some of our favorite cigars and pours into the epic atmosphere of Club Macanudo in Manhattan and let the conversation breathe. This is not a classroom lecture. It is smoke, whiskey, craft, stories, and a beautifully filmed look at the kind of pairing conversation you usually only hear at the right table on the right night.”
Two Masters Together: Tom Fischer and Sean Wlliams
Fischer and Williams bring years of experience together at the table. Fischer brings the perspective of a bourbon journalist, spirits educator, tasting host, and founder of BourbonBlog.com. Williams brings the cigar side through his work as a Cohiba blender and ambassador, with deep knowledge of tobacco, blending, construction, flavor, and the ritual of a great cigar. Together, they explore not just what to pair, but why it works.
Now, with Wine, Watches & Whiskey airing the series as a full television-style program, the conversation reaches a new streaming audience.
While viewers can learn plenty from the series, BourbonBlog.com can also help bring that same experience to private, corporate, virtual, and in-person bourbon tastings, whiskey education events, cigar pairings, or a combination of both. For tasting inquiries, email tasting@bourbonblog.com.
Featured Spirits, Cigars, and Conversations
Across the series, Fischer and Williams explore how different styles of whiskey and spirits interact with premium cigars, and why certain combinations work so well.
The conversations feature pours and pairings connected to brands and producers including Weller Bourbon / Buffalo Trace, Hard Truth Spirits, Bardstown Bourbon Company, Kings County Distillery, The Dalmore, Savage & Cooke, Bhakta Spirits and Armagnac, Peerless Distilling Co., and more.
Each episode goes beyond the simple question of “what should I pair with this cigar?” and digs into flavor, balance, proof, finish, aroma, tradition, and occasion.
The result is approachable, educational, and built for anyone who loves bourbon, whiskey, cigars, or the experience of bringing them together.
What Do YOU Think Should We Pair, Pour, or Feature Next?
This goes beyond bourbon and cigars. It is about craft, culture, flavor, and the stories that bring people closer to what they drink, smoke, collect, and enjoy.
As the Cigar & Bourbon Masters Series reaches viewers on Wine, Watches & Whiskey, BourbonBlog.com is looking ahead to the next round of pairings, pours, places, and makers worth featuring — as the team continues filming, traveling, spreading the word, and educating whiskey and spirits consumers across the globe.
Have a whiskey that belongs with the right cigar? A cigar that deserves the right pour? Or a distillery, destination, blender, bar, restaurant, bottle, or brand story that should be part of the conversation?
Send ideas to the email below or comment below and tell us on this link:
Let us know what should be paired, poured, or featured next.
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The post Bourbon & Cigars Masters Series Co-Hosted by Tom Fischer and Sean Williams Now Airing on the Wine, Watches & Whiskey Channel first appeared on BourbonBlog.